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Facebook joined Alliance for Affordable Internet in October, as it launched . The A4AI is a coalition of public and private organizations that includes Google, Intel and Microsoft. Led by Sir Tim Berners-Lee, the A4AI seeks to make Internet access more affordable to ease access within the creating world. In 2008, Collins English Dictionary declared "Facebook" as its new Word of the Year. In December 2009, the New Oxford American Dictionary declared its word of the yr to be the verb "unfriend", outlined as "To take away someone as a 'good friend' on a social networking web site similar to Facebook". In The Facebook Effect, David Kirkpatrick stated that Facebook's structure makes it troublesome to exchange, due to its "network effects". As of 2016, it is estimated that forty four % of the US population gets information via Facebook. While advert creation instruments for different social media platforms differ, understanding how Fac...